PC industrial design sucks

Looking at the latest Apple iMacs and comparing the design of the boxes to any other PC design, you'd have to be insane not to agree that Apple has the best industrial design in the industry. You have to wonder what the hell the PC companies, like Dell and HP are up to, when it comes to designing their enclosures. Don't these companies employ industrial designers? It seems all they can push out is variations of rectangles. I guess some congratulations to the PC manufacturers are due for escaping from beige but really something has to happen in the land of PC. Apple Macs are Intel PCs and can run Windows too and though expensive, the market share is growing. Probably Sony are the only company to have experimented with aesthetic casing design but really nobody appears to be out there with Apple.